Exotic Gorilla Expeditions

Exotic Gorilla Expeditions was another project I had the opportunity to work on with a local travel agency in Rwanda (see Rwanda EcoTours for our first collaboration), focusing on sustainable tourism. This time, the idea was to create a 'dream-like' experience. We incorporated cloud imagery and enlarged call-to-action buttons to an exaggerated size, inviting everyone to embark on their dream African adventure. The visual identity reflected this impulsive desire to travel with neon colors underpining the funkiness and newness of the new travel agency.